Starting a side business is the first step towards experimentation of your dream idea. You are testing to see if it is a viable business idea, one that can be sustained for the long haul.
There will be moments where the idea is not bringing the kind of traction that you are hoping for. Sometimes it’s like going against a wall. No momentum. No seeming return on the investment of your time and efforts.
One of the surest ways to fail in your business endeavors is to not know what it is your customers want. When you are in a guessing mode, you will create things that they don’t want and then wonder why.
When this happens, you will become discouraged and more than likely give up. Some times is not because you want to, but because you have no other choice.
Discovering what it is your customer wants, becomes a must-do item on the agenda. Doing so, gives you at least some assurance that they will do business with you because they have told you what it is they want.
As a content creator, you are always creating content. That doesn’t seem like a profound statement, is it?
No, it’s not but it would be interesting to see the percentage of people who hold themselves up as a content creator, yet this is the last thing they are doing.
In fact, what they spend most of their time doing is everything but. I know this was me a few months ago. Even though I’m not there yet in cranking out content after content after content, I have made some changes.
Making sure that you are using your passion to solve a problem, is one of the most important piece to your business success. If your business idea as you validated in Episode TML177 is not solving a problem, you don’t have a business. You have an expensive hobby.
How do you know what problem to solve?
In this episode you will discover several ways you can do so. Here are three ways that was mentioned:
Sometimes when we see the success of others and how seemingly smooth their journey is, we mistakenly think the road to success for them is paved. We don’t see how they had to maneuver the path they travelled.
This assumption we make, can lead us to try to duplicate what we now see them doing, without a full understanding of their journey.
What tends to happen is that we begin to compare our beginning with their middle or their end.