IT CAME ABOUT FROM AN EPIPHANY
While recovering from surgery Heneka had an epiphany that was triggered by something she was watching on television. She immediately contacted some of her friends to share the idea even forgetting that she was in recovery.
Her excitement was hard to contain as she bounced the idea around with her friends seeking for their input. The idea was to start a clothing line and use the name "Patwa," which captures the sound of the country's dialect - patois.
Her love for this new business idea grew and grew. It got to the point where she was focusing more of her attention on this new business. This eventually led to her making the decision to resign from her 9-5 job.
SOME OF THE TAKEAWAYS FROM THE INTERVIEW
==> Entrepreneurship is about taking the risk. It’s a decision one makes knowing that it’s a process and is filled with ups and downs.
==> A true Entrepreneur never quits. He or she will find ways to pivot.
==> Having a physical building to host her clothing line gave some legitimacy for her business. In retrospect Heneka says it was more an ego-trip to say "I have a store." This made it harder to make a decision to close it. It was her "baby."
==> She had to overcome the "what would others think" syndrome to make the decision to close the store and taking it to the online space. Worried that others may see her as a failure, prolonged the decision making process.
FREEDOM IS THE GOAL
Taking the business online freed up having to deal with an overhead and all that came with having a brick and mortar store.
==> Freedom is more than having lots of money.
==> It is the ability to do what you want, how you want, when you want and where you want.
LIFE TRANSFORMATION THROUGH INSPIRATION
In this segment, Heneka talks about motivation and the need to have more of an internal motivation than an external one.
Here are additonal points she made:
==> You need to focus on your why...Why are you doing what you’re doing? What’s your internal and external motivation?
==> Failure teaches you what worked and what didn’t. You will have to revisit some of your plans and make the necessary changes.
==> Your suffering/pain is someone’s gain. It is to help someone else.
==> You don’t control all the variables in life. There are things that can upset your plans. Make room for these moments.
==> There’s no shame in your game. As an Entrepreneur, there is no going back.
MENTORING IS KEY
Mentorship is key. Having the right person around you is important. Add to that what you consume through books, courses, etc.
A mentor is like a 3rd eye who can see what you’re not seeing and help you through the process.
The greatest tragedy in life is not death. It’s life without a purpose ~ Myles Munro
The 2 most important days in a person’s life is the day they were born and the day they found out why. ~ Mark Twain
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