You may have heard the term “gone wild” associated with negative images and stories. Because of these stories, the term has been hijacked to almost always mean something negative.
The point of using the words, is to create in the mind an image of something out of control. And indeed, I’ve seen a number of “gone wild” stories, that have nothing but negative images.
There was a very successful marketing strategy used to promote these sensational stories. The one that most people know and remember is “Girls gone wild.”